Pet Owner Education

Social Media

Social media can be a powerful tool to:

  • Stay connected with pet owners in your community.
  • Educate your clients on the value of preventive care.
  • Set the expectation that diagnostic screening tests will be performed during a preventive care visit. By planning ahead, you can provide your clients with sample containers for urine and faecal samples as part of their visit.
  • Build trust and help gain compliance of your preventive care protocols.

Ready-to-use social media posts

  1. Download our social media toolkit below by clicking on the button. The toolkit contains social media posts to share on your practice social media accounts, a pdf with suggested post captions and hashtags, as well as social media tips and tricks.
  2. Within the folder there is a pdf toolkit brochure - read through the toolkit and pick the posts that would most appeal to your customers.
  3. Upload the post image to your practice Facebook or Instagram page.
  4. Copy and paste the post content from the pdf or create your own text to accompany the post.
  5. Share the post and be sure to respond to any comments you receive!


Shareable Instagram Posts

  1. Head to the IDEXX Instagram page (Australia) (New Zealand)
  2. Find a post that you think is relevant to your clients.
  3. Take a screenshot of the post and crop out any detail outside of the post image outline.
  4. Share the post to your Instagram page either using the same caption as us, or create your own to suit your customers.
  5. Don't forget to tag IDEXX so we can like your post. Be sure to sure to respond to any comments you receive!

Digital animation

Educate your owners whilst they wait! This engaging animation helps your clients to understand what to expect during their visit at your clinic. Play this animation on your waiting room TV or use it to post on to your social media or website


Client material

Click on the resources below to download the content or skip to the bottom to download all assets at once.